Why SEO Is Important for WooCommerce Stores
In a nutshell, SEO is important for any site wishing to rank well within search engines. This is critical for gaining visibility and driving organic traffic to your site, as well as for improving readability as part of the overall User Experience (UX).
For e-commerce sites, higher visibility and more traffic means a greater chance to engage customers and make sales. After all, no one can buy your products if they can’t find your site in the first place and with this Local SEO company offer very good citation in the UK .
Maintaining strong SEO could also reduce your marketing expenses, give you a leg up on your competitors, and improve UX. SEO is standard in the e-commerce industry, so if you ignore it, you’re likely to fall short of your customers’ expectations.
If you’re not sure about the quality of your site’s current SEO, you should consider running an audit to find out. This will give you a good baseline for where to start, and you can also monitor how improving your SEO affects your site over time.
The Complete Guide to WooCommerce SEO (9 Key Points)
We’ve compiled nine key points for maximizing WooCommerce SEO based stores. These points will assume you’ve already installed a plugin to analyze your content, such as Jetpack, The SEO Framework, or Yoast SEO. Where applicable, the examples in our guide will include screenshots from the most popular plugin in the field – Yoast SEO.
1. Optimize Your Product and Category Titles
Titles are important for communicating with both customers and search engines. They’re the first thing customers see when looking through your products, and one of the most important factors for search engines trying to determine which pages to prioritize for searchers.
To optimize your titles for SEO, head over to your product or category page within WordPress. Yoast SEO displays an area below the editor with two sections: Readability and Focus Keyphrase.
If you expand the latter section, you’ll see a series of red, yellow, and green lights indicating SEO rankings for different features. Look through them for any related to the optimization of your title, then make the suggested changes.
For example, our Yoast SEO ratings tell us our product title doesn’t contain our keyword, “WooCommerce t-shirt”:
After making a few changes to our product’s title, we can see that the rating in Yoast changes from a red light to a green one, letting us know our title is now better optimized.
2. Utilize Meta Descriptions
Meta descriptions are the short paragraphs that appear underneath a title in search engine rankings. The description gives searchers a brief preview of the content of the page before they click on the title.
As search engines have evolved, meta descriptions have become less important to achieving excellent SEO. Nevertheless, they do still play a role in determining how your site’s pages rank, and they’re extremely useful to your customers in helping them determine if a page really contains what they’re looking for.
In Yoast SEO beneath the editor, you’ll find a section titled Snippet Preview. If you select the Edit Snippet button, you’ll be able to add a meta description for your product:
The bar beneath the snippet editor will turn green when the snippet reaches an appropriate length:
It also responds appropriately when you go near or over the character limit, although it does use a fixed 160-character count.
3. Optimize Your Product Slugs
Your product slugs are just the individual URLs for each of your products. They are key to helping search engines and potential customers determine what your products are, and when optimized, can help improve your rankings.
URLs are most helpful when they contain keywords for the relevant product. Keywords are the terms you want your products to rank for with search engines, or the term you anticipate customers will type into a search engine to find your product.
Yoast SEO will rank your keyword based on several factors. We can see that the keyword we’ve set for our t-shirt is mediocre, and can improve it by making the suggested changes:
In addition, Yoast SEO provides ratings for the slugs of individual products beneath the editor. In our example, the keyword doesn’t appear in the slug, which is flagged as a potential problem:
To edit the slug, simply scroll back up to the top of the editor, where you’ll find an editable permalink:
Here, click Edit, make the necessary changes, then click OK. The rating for your slug within Yoast SEO should now have improved – ideally to a green traffic light.
4. Enable Breadcrumbs for Easy Navigation
Breadcrumbs are navigational tools to help customers get around your store more easily. You’ve probably seen them before. They usually appear at the top of a page, showing you what page you’re currently on, and a path of links back to the pages you used to navigate to the current page.
As an example, you might use breadcrumbs to lead customers back to parent categories from a related sub category. If you sell clothing on your e-commerce site, a breadcrumb trail could be Men’s > Tops > T-shirts, with other possible trails being Men’s > Tops > Sweaters and Men’s > Pants > Jeans.
Your theme may already add breadcrumbs to your product pages. If not, you’ll have to edit your theme before activating this in Yoast.
To do this, scroll down to SEO in your WordPress dashboard sidebar, and select Search Appearance from the menu. In the search appearance settings, select the Breadcrumbs tab, then toggle the switch to enable breadcrumbs.
5. Use Categories and Tags
We’ve already mentioned that you’ll ideally have pages where customers can see all of the items within a certain category. This is a strategy to prevent individual products from competing with one another when customers search for a general term applying to multiple products.
For example, if a customer wants to see your entire collection of t-shirts, they’ll simply search for “t-shirt.” Of course, you don’t want each of your t-shirts competing with one another to be the top result. Instead, you can show the visitor a single page that lists all of your t-shirts.
If your new to Woocommerce check out these 10 handy videos that cover some of the basics on the system. A handy selection of How to videos to refer to on going and help you get to grips with Woocommerce –