When it comes to creating content to market your online business, unfortunately you can’t just put it out there and expect users to engage with it. Whilst there are a number of ways you can promote your content, including via social media websites, today some of the biggest companies are turning to a content discovery platform called Outbrain for help.
Here we will explain what Outbrain is, how it works and the benefits of using it.
Use Outbrain to get your content discovered.
What is Outbrain?
Outbrain is a content discovery platform that can be used to amplify your content and reach a wider audience. The platform’s credentials are impressive, with it currently recommending around one hundred and fifty billion articles and videos each month to an audience of more than half a billion people worldwide. Outbrain is being used by some of the biggest companies in the world including Ford and The New York Times, proving just how valuable the platform is in marketing a business online.
However Outbrain isn’t your average advertising platform. It is all about providing users with valuable content that is interesting or entertaining. They do not deal with your standard PPC ads, instead displaying premium content recommendations at the foot of relevant articles, slideshows and video players on some of the world’s biggest sites including CNN, Living, Fox News, Elle and The Guardian. The platform also works across desktops, mobile devices and tablets, making it even more attractive to marketers.
Benefits of using Outbrain
Unlike other advertising platforms, Outbrain allows you to promote a wide range of content including text-based articles, videos, slideshows, infographics and anything that offers information to an audience or is entertaining to them. The more interesting your content is, the more it will be recommended, allowing you to receive higher levels of traffic.
Grow your audience
Outbrain can help businesses of all sizes to grow their audiences. It does this by distributing content on relevant websites, where people are looking for information. The users that come from Outbrain are already actively seeking content and are therefore more engaged and likely to respond to it well.
Target the right users
The advertising platform is also extremely flexible and can be used by businesses to target both local and global audiences. Outbrain Amplify will not just place your content on any site. It will find the right audience for your content and ensure it is targeted at users who are actively looking for it.
Simple payment model
Outbrain provides an easy way to get your content distributed and follows a simple pay-per-click model. You can simply select your daily budget to ensure you remain in complete control of your spend. You will only ever pay for visitors that click on your content, so it really is an easy and affordable way to increase traffic to your articles, blog and video content (experts at Phoenix-based business know more).
Outbrain makes it easy for you to monitor results from using the platform.
Easy to monitor results
The content amplification advertising platform also makes it easy for you to monitor your results. You can use the platform’s advanced testing and conversion tools to monitor your progress and work towards meeting your business goals.
Why is creating and distributing content so important?
If you haven’t delved into the world of content marketing yet, now is the time to start! According to research by the Custom Content Council, sixty one per cent of customers feel better about companies that deliver content and are more likely to buy from them. Creating content and distributing it effectively using a content amplification platform like Outbrain will not only increase traffic to your site and offer a great ROI but also build customers’ trust and loyalty in your business, which is the key to success.